Starbucks Brand Inventory - 1657 Words

1. Brand inventory History The first Starbucks opened in Seattle on March 30, 1971 by three partners: Jerry Baldwin (English teacher), Zev Siegl (history teacher), and Gordon Bowker (writer). The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. From 1971–1975, the first Starbucks was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day. During their first year of operation, they purchased green coffee beans from Peets, and then began buying directly from growers. Entrepreneur Howard Schultz†¦show more content†¦* Help increase incremental sales and revenue by offering seasonal merchandise, coffee and beverages to customers. * Create a fun, festive atmosphere with holiday assortment that’s sure to get customers excited. * Provide customers with the same premium holiday coffee experience they enjoy in Starbucks retail stores. Profile of competitive brands The main competition at the global level: McDonald with the McCafà ©. Recently, McDonald embarked on the coffee market and is therefore now coffee in all its forms. But the goal is not to be placed only on the coffee market but more generally on the drinks market (teas, iced teas) to reach even more consumers. For that, he opened Cafà © Mac inside McDonalds responding to consumer demand who can buy specialty drinks. McDonalds has installed baristas, that is to say servers preparing cappuccinos and other hit on the way to Starbucks. Because of its prices and locations, McDonalds is the number one fast food, he now wants to become as number one on the beverage market. McDonald has the advantage of locations very well placed to attract customers. Moreover, it is based on lower prices than Starbucks. However, McDonalds does not pretend to compete with Starbucks. It has a different offer: it does not have as many varieties of coffee that Starbucks does and isnt as inviting, with sofas or other comfort that areShow MoreRelatedThe Social Brand Inventory On Starbucks Corporation Essay924 Words   |  4 PagesSocial Brand Inventory I chose to complete the social brand inventory on Starbucks Corporation. Starbucks’s logo and only symbol is an image of a siren, a two-tailed mermaid. Starbucks does not have one positioning statement, but varying slogans by product or marketing campaign. Six popular slogans include â€Å"It’s not just coffee. It’s Starbucks†, â€Å"Life happens over coffee†; â€Å"Coffee is Culinary†, â€Å"Let’s Merry†, â€Å"Starbucks DoubleShot. Bring on the day†, and â€Å"Starbucks Frappuccino. Work can wait.† Read MoreBusiness Risks And Inherent Risks1512 Words   |  7 PagesBusiness Risks and Inherent Risks Starbucks’ success depends significantly on the value of their brands and failure to preserve their value, either through their actions or those of their business partners, could have a negative impact on their financial results. Brand value is based in part on consumer perceptions on a variety of subjective qualities. Business incidents, whether one-time or recurring and whether originating from Starbucks or their business partners, that weaken consumer trust, suchRead MoreStarbucks Inventory Management : Starbucks1195 Words   |  5 PagesStarbucks Inventory Management: In the inventories section, they are directed at the lower of cost (primarily moving average cost) or market. Starbucks records inventory reserves for obsolete and slow-moving inventory and for estimated shrinkage between physical inventory counts. According to trends, inventory reserves are based on inventory obsolescence, historical experience and application of the specific identification method. As of September 27, 2015 and September 28, 2014, inventory reservesRead MoreCoffee and Distinctive Competencies1668 Words   |  7 PagesStarbucks, the ubiquitous coffee retailer earned high profit and is forecasted to grow. The resources and capabilities that have provided Starbuck distinctive competencies are its unique business model of making the store as a third place between home and work, its ability to own its own stores throughout the world, a strong brand name, decision making based on the ideas provided by employees, for which Starbuck started selling experience through sellin g ‘third place’, superior customer servicesRead MoreSwot Analysis : Starbucks Company1372 Words   |  6 PagesBackground (Situational Analysis) Starbucks’ Corporation is the world largest coffee company and renowned specialty coffee maker. It roast, market and retails specialty coffee under the flagship Starbucks brand. Starbucks’ founded originally in 1971,headquartered in Seattle, Washington has 16,635 stores in 50 countries out of which 8,832 are company – operated and 7,803 are licensed stores. Starbucks’ hold 75% market share in domestic market and is expanding aggressively in the international marketRead MoreStarbucks : Financial Analysis Part 21234 Words   |  5 Pages Starbucks: Financial Analysis Part 2 Anna Gallagher American Public Universityâ€Æ' Price earnings (P/E) ratio is considered to be the most valuable tool for investors in determining which stock investments from comparable industry will most likely yield higher growth earnings in the future. Price earnings ratio is calculated by dividing the company’s price per share by its earnings per share (Yahoo Finance, 2015). The higher the ratio, the better because investors can use this ratio as an indicatorRead MoreCoffee Supply Chain : Part B1522 Words   |  7 Pagesand be served to these business’s loyal customers. In this paper we have conducted greater research on the coffee supply chain network. We will discuss the risks and the best practices that will offset these risks; conduct a financial analysis of Starbucks; evaluate a specific evaluation of Brazil and transportation followed by an evaluation of performance improvements of the coffee supply chain. Risks and Best Practices: The three key decisions for the coffee supply chain network were previouslyRead MoreStarbucks : Companys Fiscal Year End Date1047 Words   |  5 PagesBackground Starbucks is a worldwide coffee company that produces world-class coffee, pastries and beverages. They are known as one of the most productive global coffee companies. Starbucks began as a small coffee and was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle, Washington in 1971. It is now headquartered in Seattle, Washington and incorporated in Olympia, Washington. The company’s fiscal year end date is September 27th. Although Starbucks has its own audit and complianceRead MoreStarbucks Coffee Operation Management1661 Words   |  7 PagesIntroduction: 3 The Transformation Role of Operations Management: 3 Starbucks Coffee Hiratage: 3 Starbucks Coffee Mission: 4 Starbucks Supply Chain Objectives 5 Product quality, service reliability and management of operations at Starbucks 6 Introduction: Every business is managed through multiple business functions each responsible for managing certain aspects of the business. Operations management (OM) isRead MoreStarbucks Analysis : Starbucks And Dunkin Donuts901 Words   |  4 PagesStarbucks financial statements were analyzed for the fiscal year ended September 27, 2015. Like all public companies, annual and quarterly financial statements are required to allow regulators and other interested parties to analyze the financial status and management decision making of the company. This analysis focuses on the results of Starbucks most recent published annual report containing their balance sheets, statement of earnings and cash flows. These statements will be analyzed against